Grow Your Solo Esthetician Business Without Burning Out
Proven strategies from Abby Curtis and Emma Georgiou, 6-figure solo estheticians based in the greater Seattle area
6 WEEKS · 6 ESTHETICIANS · 2 MENTORS
Ready to build toward $10K+ months sustainably?
The $10K Esthetician Intensive
You’re already making money in your business. You have clients, you’re booked, and you know you’re capable of more. But your revenue keeps hovering around the same number every month, and you’re not sure what actually needs to change to get to the next level.
The $10K Esthetician Intensive is a six-week live mentorship for established solo estheticians who are ready to build a more intentional, profitable business without relying on burnout, constantly chasing new clients, or throwing another random offer at their audience.
We’ll look at the numbers behind your business, identify what’s actually keeping you stuck, and help you implement the changes that move the needle.
THE SIX-WEEK CURRICULUM
We don’t just teach it. We implement it.
Every week is designed around one area of your business, with a clear action to implement before you move on to the next.
Your $10K Roadmap
Break down your numbers, capacity, pricing, and average ticket to determine exactly what your business needs to generate $10K months.
Positioning + Offers
Refine your niche, messaging, service menu, pricing, new-client experience, and signature offer so your business is easier to understand and easier to buy from.
Lead Generation + Social Content
Build a practical lead-generation strategy using content, local marketing, Google, referrals, and warm leads, then put it into action with a 30-day lead sprint.
Conversion + Sales
Learn how to turn inquiries into booked clients through stronger DMs, consultations, recommendations, and confident handling of objections.
Client Value + Retention
Increase the value of the clients you already have through rebooking, packages, memberships, retail, and a stronger long-term client journey.
Systems + Your 90-Day Plan
Pull everything together with measurable KPIs, financial fundamentals, capacity planning, delegation, hiring readiness, and a clear 90-day action plan.
BEFORE WEEK 1
We start with your actual business.
Before the intensive begins, you’ll complete a business audit covering your recent revenue, client count, average ticket, pricing, hours, booking rate, retail, rebooking, packages, memberships, lead sources, social performance, biggest bottleneck, and 90-day revenue goal.
Then we’ll identify what’s actually holding your business back.
That diagnosis shapes the coaching.
TWO MENTORS · TWO AREAS OF EXPERTISE
Two perspectives. One growth strategy.
You won’t be getting two mentors teaching the same thing. Each of us brings a different area of expertise to the table, so you can look at your business from both sides.
Emma Leads
Social media · Positioning · Niche strategy · Lead generation · Offers · Pricing · Virtual services · Growth strategy
Abby Leads
Consultations · Client experience · Retention · Retail · Memberships · Studio operations · Conversion · Treatment-room profitability
We’ll both participate in hot seats and overall strategy, so you get two perspectives when you need them most.
LIVE COACHING · NOT ANOTHER COURSE
Coaching, implementation, and hot seats.
Each week includes one 90-minute live coaching call on Mondays at 5 PM, plus a centralized platform for group communication, accountability, and questions between calls.
Teaching
A focused lesson on that week’s growth strategy.
Implementation
Time to actually work on your business while we’re together.
Hot Seats
Personalized coaching around the specific challenges inside your business.
BEFORE → AFTER DATA
We measure what changes.
Each week, you’ll track the numbers that matter: revenue, leads, new clients, average ticket, packages, memberships, retail, rebooking, content, your biggest win, and your biggest bottleneck.
This gives you a clearer picture of what’s working, what isn’t, and where your next opportunity is.
The goal isn’t to leave with six weeks of information. The goal is to leave with a business that is clearer, more intentional, and positioned for its next level of growth.
COHORT #1
Small by design.
We’re intentionally keeping our cohort to 6 estheticians.
That gives us enough room to teach the framework while still giving you meaningful individual coaching, feedback, and hot-seat time.
We’re building this alongside you, paying attention to what established estheticians actually need, and refining the experience as we go.
READY TO GET STARTED?
Build toward your next revenue level.
Stop guessing at what needs to change and start building the strategy, systems, and client value needed to move your business toward consistent $10K months.
Join the $10K Intensive
Want to turn TikTok into a consistent source of new clients? This digital download gives you the full recording of the Build Your Books Using TikTok Masterclass, so you can watch the training on your own time and come back to it whenever you need a refresher.
Inside the masterclass, you’ll learn how to create content that gets your business in front of the right local clients, turn views into profile visits and bookings, and use TikTok strategically instead of simply posting and hoping something sticks.
This digital download includes:
Full masterclass recording
Strategies for attracting local clients through TikTok
Content that drives profile clicks and bookings
How to create content that builds trust and positions you as the expert
Practical strategies you can implement immediately
Digital product: No physical product will be shipped. Access is provided digitally after purchase.
Want to turn TikTok into a consistent source of new clients? This digital download gives you the full recording of the Build Your Books Using TikTok Masterclass, so you can watch the training on your own time and come back to it whenever you need a refresher.
Inside the masterclass, you’ll learn how to create content that gets your business in front of the right local clients, turn views into profile visits and bookings, and use TikTok strategically instead of simply posting and hoping something sticks.
This digital download includes:
Full masterclass recording
Strategies for attracting local clients through TikTok
Content that drives profile clicks and bookings
How to create content that builds trust and positions you as the expert
Practical strategies you can implement immediately
Digital product: No physical product will be shipped. Access is provided digitally after purchase.
Consulting for Solo Estheticians
10K Esthetician Intensive
A 6-week live mastermind for established solo estheticians ready to build consistent clientele, increase revenue, raise their prices with confidence, and create a business that can reach $10K+ months.
You’ll learn how to:
Build your personalized $10K revenue roadmap
Strengthen your positioning, offers, and pricing
Generate consistent leads through social media and local marketing
Convert inquiries into paying clients
Increase rebooking, retail, memberships, and client value
Build systems and a 90-day growth plan
Includes: Weekly 90-minute live trainings with Emma and/or Abby, group mentor access between meetings, personalized guidance, session recordings, and weekly implementation action steps.
Next Session: October 1 through November 13
One-On-One Coaching
Get both Abby and Emma in your corner for six months. This is mentorship at depth. You'll have access to two master estheticians who've built businesses from the ground up, understand different scaling strategies, and are deeply invested in building something real with you.
In this container, we're not just solving problems; we're architecting your business model, your systems, and your growth trajectory. You get regular coaching sessions, direct access between meetings, and two sets of eyes and experience guiding every major decision.
This is for the esthetician who's ready to invest seriously and wants the full weight of mentorship focused on taking their business to the next level.
Two-On-One Coaching
One mentor for your business. Zero templates. In 1:1 mentorship, we start where you actually are and build a strategy that fits your life, your market, and your vision, not a framework we've handed to someone else.
Whether you need to rebuild your positioning, fix your pricing, or completely rethink your lead generation, we move at your pace and go deep on the things that matter most to your studio.
You get personalized guidance, real-time problem-solving, and a mentor who knows your numbers, your goals, and your obstacles inside and out. This is for the esthetician who knows they need support but needs it shaped to their exact situation.