Grow Your Solo Esthetician Business Without Burning Out
Proven strategies from Abby Curtis and Emma Georgiou, 6-figure solo estheticians based in the greater Seattle area
Know exactly what to post, every single day.
Stop staring at a blank screen between clients. The 30-Day Lead Sprint gives you a day-by-day plan for TikTok, Instagram, Google, your blog, email, and text, so you show up everywhere your future clients are looking and look in demand while you do it.
Skin Edition
Fill your facial and skin treatment books with 30 days of content built around first facials, seasonal skin, real client results, and your signature offer.
- 30-day plan across 7 channels
- 1 to 3 TikTok ideas every day
- Blog, email, and text scripts
- Setup checklist and tracker
Wax Edition
Fill your wax books and turn first-timers into regulars with 30 days of content built around first Brazilians, ingrown prevention, client stories, and your offer.
- 30-day plan across 7 channels
- 1 to 3 TikTok ideas every day
- Blog, email, and text scripts
- Setup checklist and tracker
Skin + Wax Bundle
Do both? Get both editions and have 60 days of content planned for you. Run one sprint, then the other, or pull from both to keep things fresh.
- Skin Edition + Wax Edition
- 60 days of content ideas
- Everything in both editions
- Instant digital download
Every day is already planned for you
A day-by-day plan for 30 days
TikTok, Instagram Stories, Instagram posts, Google Business Profile, SEO blog posts, email, and text, all mapped out.
Content that books, not just likes
Every post has one clear call to action that sells the result, not your open spots.
Blog topics built for local search
Help new clients find you on Google in your city with two SEO blog posts a week.
Email and text scripts
Subject lines and text campaigns ready to customize and schedule.
A weekly batch day
Film and schedule in one sitting so you're not scrambling between clients.
A setup checklist and tracker
Get ready before Day 1, then track what's actually bringing in bookings.
Create once. Use it everywhere.
Each week has two anchor topics, and everything else points back to them. One video becomes a blog post, a Google post, an email, and a text. That's how you post this much without burning out.
Teach your city who you are and what you do.
Share what you know so they trust you with their skin.
Let your results and your clients do the selling.
Turn attention into booked appointments.
One last push, then see what worked.
Good to know
When can I start?
Any day you want. The sprint is numbered Day 1 to Day 30, so you just write in your start date and go.
Which edition should I get?
If most of your books are facials and skin treatments, get the Skin Edition. If most of your books are waxing, get the Wax Edition. If you do both, the bundle gives you both plans.
Do I have to post on every platform?
The plan covers seven channels, but you can start with the ones you already use and add more as you go. The content is designed to be reused, so it's less work than it looks.
What format is it?
It's an instant digital download you can print or fill in on your computer.
Can I share it with my team or friends?
Each purchase is licensed for one esthetician's personal use. Please don't share, copy, or resell it. Send your friends here to get their own copy.
Stop guessing. Start booking.
Pick your edition and know exactly what to post tomorrow.
Digital download for personal use only. Results depend on your effort, market, and services and are not guaranteed.
Want to turn TikTok into a consistent source of new clients? This digital download gives you the full recording of the Build Your Books Using TikTok Masterclass, so you can watch the training on your own time and come back to it whenever you need a refresher.
Inside the masterclass, you’ll learn how to create content that gets your business in front of the right local clients, turn views into profile visits and bookings, and use TikTok strategically instead of simply posting and hoping something sticks.
This digital download includes:
Full masterclass recording
Strategies for attracting local clients through TikTok
Content that drives profile clicks and bookings
How to create content that builds trust and positions you as the expert
Practical strategies you can implement immediately
Digital product: No physical product will be shipped. Access is provided digitally after purchase.
Want to turn TikTok into a consistent source of new clients? This digital download gives you the full recording of the Build Your Books Using TikTok Masterclass, so you can watch the training on your own time and come back to it whenever you need a refresher.
Inside the masterclass, you’ll learn how to create content that gets your business in front of the right local clients, turn views into profile visits and bookings, and use TikTok strategically instead of simply posting and hoping something sticks.
This digital download includes:
Full masterclass recording
Strategies for attracting local clients through TikTok
Content that drives profile clicks and bookings
How to create content that builds trust and positions you as the expert
Practical strategies you can implement immediately
Digital product: No physical product will be shipped. Access is provided digitally after purchase.
Consulting for Solo Estheticians
10K Esthetician Intensive
A 6-week live mastermind for established solo estheticians ready to build consistent clientele, increase revenue, raise their prices with confidence, and create a business that can reach $10K+ months.
You’ll learn how to:
Build your personalized $10K revenue roadmap
Strengthen your positioning, offers, and pricing
Generate consistent leads through social media and local marketing
Convert inquiries into paying clients
Increase rebooking, retail, memberships, and client value
Build systems and a 90-day growth plan
Includes: Weekly 90-minute live trainings with Emma and/or Abby, group mentor access between meetings, personalized guidance, session recordings, and weekly implementation action steps.
Next Session: October 1 through November 13
One-On-One Coaching
Get both Abby and Emma in your corner for six months. This is mentorship at depth. You'll have access to two master estheticians who've built businesses from the ground up, understand different scaling strategies, and are deeply invested in building something real with you.
In this container, we're not just solving problems; we're architecting your business model, your systems, and your growth trajectory. You get regular coaching sessions, direct access between meetings, and two sets of eyes and experience guiding every major decision.
This is for the esthetician who's ready to invest seriously and wants the full weight of mentorship focused on taking their business to the next level.
Two-On-One Coaching
One mentor for your business. Zero templates. In 1:1 mentorship, we start where you actually are and build a strategy that fits your life, your market, and your vision, not a framework we've handed to someone else.
Whether you need to rebuild your positioning, fix your pricing, or completely rethink your lead generation, we move at your pace and go deep on the things that matter most to your studio.
You get personalized guidance, real-time problem-solving, and a mentor who knows your numbers, your goals, and your obstacles inside and out. This is for the esthetician who knows they need support but needs it shaped to their exact situation.